Google My Business optimization or Google business listing
An individual can understand the term more logically, as a well-defined business profile.
It is a very powerful dynamic snapshot of your business which helps limelight the best features and gather potential customers instantly to learn about your business and your product entirely with the help of SERP.
GMB, when used appropriately, surely increases the revenue and provides complete insight into the customers. Your business attains visibility in Google’s local pack, Local Finder, Google Maps, and organic ranking. To get maximum users attracted, towards your business be sure that your business information in Google My Business is accurate, complete, and engaging.
Incredibly valuable tool – Google My Business
- Provide complete control indexing and display regarding a specific business
- Maintaining regular interaction with loyal customers
- Managing Online Reputation Management
- Curating customers image videos and other user-generated content
- Keeping track of customers’ visits to your website.
To earn more revenue you need to optimize Google My Business
1.Inform Google with accurate comprehensive and up-to-date information like
- Name
- Address
- Phone number
- Website
- Description
- Category
- Attributes
The entire information is indexed by Google search, Maps, and Google plus leading the way, to your local S.E.O Services .
2. Gather reviews a provide response
90% of the customers read reviews before purchasing a specific product. It is better to share a link with all your loyal customers through email or text. As soon as you receive reviews you have to respond to them. Spend some quality time to write a message to each reviewer using Google my business dashboard.
3.Communicate directly with your customers through Google My Business messages
In case the customers want to gather some important information they need to contact you, in that case, mobile messaging is a tremendously effective part of your marketing strategy. It extensively increases customer engagement and can help close the sale.
Analysis has revealed that direct SMS messaging has a greater revenue rate than mobile advertising.
4.Post regular updates
This quality feature of Google my business highlights
- New features of the product
- Showcase the event to promote the product
- Sharing a text to introduce the company’s advancement.
- Tracking customer paths through google my business insights.
It’s important to measure the impact on google my business listing, this is one of the business tactics to promote the business site. Google has an in-built tool for promoting the website.