Summary
Origin of YouTube
YouTube, a Website for sharing videos was registered on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim, three former employees of the American e-commerce company PayPal.
How to Find Your Niche on YouTube
The following things must be considered while selecting the niche for your YouTube channel.
Firstly, think about what you’re passionate about?
Secondly, whether the niche is searchable?
Thirdly, whether the niche is profitable?
YouTube is a wonderful platform to bring your inner passion to the outside world.
Just stick with your passion and make videos about that If it resonates with your passion.
Following is the list of trending niche on YouTube:
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Cooking
Cooking through a highly competitive niche, but the most popular and evergreen niche on YouTube to follow.
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Online Teaching
During COVID 19, online education leverage to the best of its potential that is online learning student count is increased by 200%.
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Travel
This niche is for those people who are very fond of traveling. He can shoot vlogs sharing their traveling experiences, giving recommendations to the tourist spot to be visited, and further share your personal experience as well.
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Beauty Tips
If you are a beauty professional and working in the beauty parlor then sharing the beauty tips and beauty product reviews could be a great side income and niche on YouTube.
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Food Reviews
A food review YouTube channel is a good idea to start if you live in a popular city off. List down the nearest restaurants, get their appointment(optional), create a calendar, note down the restaurant specialty, and do honest reviews about that food.
Once you become popular in this niche, then you may also get calls from restaurants to do reviews about their dishes and of course, even though on a payment basis.
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Gaming
Are you fascinated by video gaming? Then you should start a gaming YouTube channel. All you need to do is a camera to film your face and a screen recorder software to record your video game screen simultaneously. Additionally, YouTube has its own policy for Gaming content and which you make sure every time you adhere to.
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Fitness
Are you a fitness freak? Do you want to share your fitness experience? A YouTube channel on the fitness niche is a good idea for you if you are a fitness freak. It’s the most wanted niche in today’s world. Nowadays, People spend more time at home.
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Product Reviews
Everything online most frequently? Then a YouTube review channel can be started to share your reviews about the product that you purchase. In advance of buying any product online, often people check reviews regarding the product and watch videos regarding how to use it called unboxing.
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Technology/Gadgets
If you are interested in gadgets and technology then you’re the right person to start a YouTube channel on the Technology niche. You can create videos related to technological updates and educate your subscribers with the same.
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Vlogging
In this people just post videos on their daily day-to-day routine work. It sounds silly but everyone interested in knowing what happens inside the neighborhood house. Therefore, this is the only reason behind the success of this YouTube niche.
How to create a YouTube channel
Creating a YouTube channel using your Google account
You can watch, share and comment on YouTube videos if you have a Google account. However, Google accounts don’t automatically create YouTube channels. Getting a new channel set up is a simple and quick process as given below:
1. Go to YouTube and sign in
Head over to YouTube.com and click ‘sign in’ in the top right corner of the page:
Then log in using the Google account you’d like your channel to be associated with.
2. Head over to your YouTube settings
In the top right corner of the screen, click on your profile icon and then click “Create a channel.”
3. Create your channel
Next, you’ll have the option to create a personal channel or create a channel using a business or other name.
Next, you’ll name your channel.
Note: As you’ll see from the settings at this step, creating a new channel name will also create a new Google account with its own settings and YouTube history. This account nests within your main Google account and can be fully managed from the Google settings. It’s quite useful as you can use this new account to like and comment on other YouTube videos and participate in YouTube as your brand.
After this step, you’ll have the chance to further customize your channel. You’ll see options for:
- Uploading a profile picture.
- Adding a description of your channel.
- Adding links to your sites – this can include custom links to a website or blog as well as social links to Instagram or Twitter
9 tips for Beginner’s
1. Be consistent about posting videos
The best tip for a beginner is that he/she must be consistent in the content creation and then publishing it. Always set a smart goal even though you may not always feel 100% satisfied with the result, but it’s important that you get your video out.
2. Learn to press the delete button
If you show too much of the same content again and again then footage starts to feel a bit repetitive and followers will lose interest and will resort to some other channel. Your job is to keep the viewer engaged by consistently creating unique content or recreating old content.
3. Stop comparing yourself to others
There are always other channels that have more followers than you that are more popular, more experienced, or more skilled than yours. So it is advisable that you should refer to these channels for inspiration.
One must remember that every channel, in the beginning, has no subscribers, no views, no audience.
4. Study TV shows, videos you enjoy
By watching videos and studying them you can learn a lot of techniques to create videos. You can rewind a particular shot and learn from it.
5. SEO on your videos to get more views
If you want your videos to actually rank on YouTube and visible to viewers, then you need to do a bit more than just upload your content. That is :
1) Give your video a descriptive title.
2) Use tags
3) Write a description.
Even though if the video is shooted greatly but if the video is not optimized then the purpose is not addressed
Initial 90% that is filming and editing are also important to work, but it’s the final 10% that’s going to allow people to find you is SEO.
6. Need not commence with the fanciest camera out there
It’s not important that how robust your camera is rather what you do with your camera to do a storytelling
A camera should be audio and image stabilization. Audio is immensely important because you want your viewers could hear you clearly rather than picking up muffled background noises, and image stabilization is vital because no one wants to watch jerky filming that concludes to hindrance in the path to concentration.
7. Use simple editing software
Since these YouTube tips are geared at people who are just starting out, choose a simple editing software. You don’t need to go out and buy Final Cut Pro; if this is your first time editing a video, Windows Movie Maker will do the trick and you can download it for FREE!
8. Be social, share, and collaborate
YouTube is a very community-driven platform so go out there and make some friends. Find channels you like and leave a comment – but not spammy comments like ‘Cool video!’ or ‘Awesome stuff, man’. Take a genuine interest in people and the content they are producing, and others will take an interest in you too.
9. Try not to let negative comments affect you too much
Sometimes you are put in a vulnerable position while creating videos and sharing them with the world. It can be a bit scary because you never know whose watching or what their reactions are going to be, but that’s a chance you take when creating a video.
All you can do is creating content you are proud of, focus on the positive words you get from viewers and ignore anything that isn’t constructive and leg pullers.
How to make money from YouTube?
1. Become a YouTube Partner
YouTube Partners program provides you multiple income streams that are not just only ads, but YouTube Premium subscription fees and features like tap your fans’ wallets directly like Super Chat, channel memberships, and the merchandise shelf.
Step 1. Start a channel via a Gmail account.
Step 2. A particular YouTube channel is monetized when it has a minimum of 1,000 subscribers and 4,000 watch hours in the previous 12 months.
Step 3. Set up an AdSense account.
Step 4. Explore your new monetization features
Each monetization channel has different eligibility requirements. For instance:
- Ad revenue: To generate ad revenue, you must be at least 18 years old, and you must make advertiser-friendly content. It is a fair estimate that You Tuber gets $3 to 5 per 1000 views.
- YouTube Premium revenue: This activity is performed by YouTube automatically if a YouTube Premium member watches your video, you get a portion of their subscription fee.
- Channel memberships: You need to be at least 18 and have more than 30,000 subscribers in order to sell channel memberships to your subscribers (i.e., your fans opt in to pay you an extra amount).
- Merchandise shelf: You must be at least 18 years old, and have at least 10,000 subscribers in order to sell merchandise from YouTube’s merchandise shelf,
- Super Chat payments: You must be at least 18 (and live in a country where the feature is offered) if your fans want their messages highlighted in your live chats during your live streams they are required to pay for the same as per YouTube guidelines.
- Recently launched by YouTube like Instagram reel YouTube shorts which are vertical videos of 60 seconds or less in length.
2. Sell your own merchandise
You may be considered as a content creator first and identified as an entrepreneur second or Alternately, you may be considered as an entrepreneur first and a content creator second, which means you probably already have a product to sell, and you’re designing your YouTube marketing strategy to sell it to generate money from YouTube.
Step 1. Imagine and design your product
Merchandise for your channel should be unique and represent you.
Step 2. Source and/or build your product
In most cases, you’ll need a manufacturer, supplier, or wholesaler who delivers your product. Some will take the responsibility of inventory, shipping, and returns by handling it themselves while other suppliers will not, and If you’re not sure where to start, check out Shopify’s.
Step 3. Create your shop and landing page
You’ll need a separate website to handle purchases and a payment gateway to receive payment against merchandise.
Step 4. Enable your YouTube Partner merchandise shelf
If you’re eligible and follow YouTube’s instructions then you may use the YouTube shelf feature to sell your channel merchandise there.
Step 5. Promote your product in your videos
You must use or wear your merchandise in your videos to make it known to your followers. Feature viewers who have bought and are using it. Always remember not to forget to add your store’s link to your video description.
Further don’t forget to say thank you because it seems polite and reminds people how great and popular your product is one more time.
3. Create sponsored content
In this way, brands on their own approach you directly and you can negotiate directly with the brand, and they pay you directly depending on a relevant, large, and engaged audience you have.
Step 1. Find a brand to partner with.
When it comes to the names you work with the quality, not quantity stands first. Also, consider the influencer marketing platform while signing up. There are intermediary websites that help marketing teams find appropriate influencers to work with.
Step 2. Make a deal
In comparison to Instagram stories or Facebook posts, YouTube influencers are able to charge more for their videos because the video is just more expensive to produce. Before signing a contract you must evaluate your worth which will vary with respect to your audience’s size, engagement, and relevance to your potential partner.
4. Get your fans to pay you directly
This strategy for making money on YouTube is making it easy for your fans to show their appreciation with their credit card.
Step 1. Host live chats where people can use Super Chat
Super Chat is a feature that is only available to YouTube Partners while they live stream.
Essentially, your viewers can make their comments more visible—they’re highlighted and pinned for a set amount of time depending on how much they pay—in the live chat stream.
Step 2. Encourage your fans to become channel members
YouTube offers the ability to let your viewers pay you to become members of your channel. In exchange, they get custom emojis, badges, and access to members-only exclusives like Live Chats with you.
5. Use crowd funding on an ongoing or one-off basis
Soliciting donations online is now commonplace. Whether you’re looking to build ongoing revenue from a pool of small monthly donations or looking to fund a personal, channel-related project, crowd funding is how many You Tubers make money.
